China E-Cigarette Exports

Comprehensive Trend Analysis Report (2022–2025)**
IPURE Market & Compliance Team

I. Introduction: Global Supply Chains and the Core Role of Chinese Manufacturing

China has become the primary global supplier of e-cigarette products. According to customs statistics and third-party industry data, China’s e-cigarette exports have long remained at a USD 10-billion-plus scale, accounting for a substantial share of the global market.

China’s export statistics mainly cover “electronic cigarettes and similar personal electronic vaporizing devices” as well as “other non-combustible nicotine-containing inhalation products.”

II. Export Scale Comparison (2022–2025): Annual Trends

Data Notes:

• Detailed official figures prior to 2022 are not fully available; however, industry reports and customs trends indicate a period of rapid growth.

• From 2022 to 2025, exports have shown high-level fluctuations accompanied by gradual structural optimization.

III. 2025 Export Breakdown and Phased Performance

1. Annual Overview

• Total exports in 2025 reached approximately USD 10.598 bn, representing a YoY decrease of about 3.31%.

• Exports covered 202 destination countries, highlighting China’s extensive global market reach.

• Customs data reference:
  https://docs.google.com/spreadsheets/d/1tBcnG3Pz4He0-ghmkVqq4_xS8c297Pit_p5WOyq5IKo/edit

2. Monthly Distribution

Trend Insight:
Exports followed a distinct pattern of “early-year decline → spring recovery → summer growth → autumn/winter peak,” closely tied to global demand cycles, regulatory milestones, and logistics rhythms.

IV. Major Export Destinations and Market Structure Shifts

Top 10 Export Destinations in 2025

These figures reflect an increasingly diversified export market structure. While Europe and North America remain core markets, Asia and the Middle East are steadily increasing their contribution.

V. Export Product Structure and Categories

Based on the 2025 customs data structure:

• Other non-combustible nicotine products (e.g., disposable e-cigarettes, e-liquids) accounted for the majority, totaling approximately USD 7.33 bn.

• Electronic vaporizing devices and related products (including devices and accessories) accounted for approximately USD 3.27 bn.

This indicates a shift from reliance on single hardware categories toward a broader, more diversified product mix, with nicotine-containing consumables and disposable products maintaining strong market demand.

VI. Key Drivers and Influencing Factors

1. Global Regulatory Developments

Major markets—particularly the U.S., U.K., and EU—have tightened regulations. For example, the U.K.’s ban on disposable e-cigarettes effective June 2025 has exerted pressure on related export categories.

2. Market Distribution and Regulatory Adaptation

Product preferences vary by region. Mature Western markets show stable demand for rechargeable and branded devices, while parts of Southeast Asia continue to see rapid growth in portable and disposable products.

3. Trade Policies and Tariff Costs

Higher tariffs and customs clearance costs for Chinese exports in certain countries have affected order cycles and shipment timing.

VII. Enterprise Perspective: iPure’s Industry Position

As a participant in China’s e-cigarette industry, iPure operates within the following industry landscape:

• Highly export-oriented industry: Long-term export values remain at multi-billion-dollar levels, reflecting global reliance on Chinese manufacturing.

• Diverse product segmentation: Export data covers both devices and nicotine-containing products, indicating broad business coverage and adaptability to different market demands.

• Pronounced seasonal cycles: Clear monthly fluctuations require exporters to align operational strategies with spring demand recovery and autumn-winter peaks.

VIII. Historical Development Logic and Industry Trends

2019–2021: Rapid Expansion

• Strong YoY growth driven by global market adoption and China’s manufacturing advantages.

• Limited regulatory constraints during the early stage of industry internationalization.

2022–2023: Adjustment Phase

• Regulatory tightening across multiple markets led to structural pullbacks, though the overall industry base remained large.

• Product formats diversified as the industry adapted.

2024–2025: High-Level Stabilization

• Despite mild declines, exports consistently maintained a USD-10-billion scale, with expanding global market coverage and a more mature international footprint.

IX. Outlook and Strategic Recommendations

• Market Diversification: Further expand into Asia, the Middle East, and Latin America to mitigate regulatory risks in Europe and North America.

• Product Upgrading & Compliance: Enhance technology and compliance systems to meet evolving regulatory standards.

• Supply Chain & Branding: Strengthen overseas warehousing, localized services, and brand development to improve resilience and long-term competitiveness.